Tag
#AI
36% of Americans Have Punished a Brand for Using AI. The AI Washing Backlash Is Real.
A 2026 study found that over a third of consumers have actively avoided a brand for using AI. TechCrunch reported 60% find AI claims a turnoff. The backlash against 'AI-powered' everything is not a fad , it's a warning to every brand that thought AI was a selling point.
7/19/2026You're No Longer the Customer. The AI Shopping Agent Is.
42% of consumers now use AI to shop. HBR's headline says it all: 'Traditional Marketing Doesn't Work on AI Shopping Agents.' When a machine decides what to buy, everything , branding, pricing, positioning , has to change.
7/19/2026