Tag
#Consumer
The Great Exhaustion: Why Consumers Are Canceling Everything
Subscription cancellations are at record highs. Brands are preparing for 'The Great Exhaustion' of 2026. Consumers are overwhelmed by content, choice, and the constant pressure to buy. The response is not selective , it's wholesale cancellation.
7/19/202636% of Americans Have Punished a Brand for Using AI. The AI Washing Backlash Is Real.
A 2026 study found that over a third of consumers have actively avoided a brand for using AI. TechCrunch reported 60% find AI claims a turnoff. The backlash against 'AI-powered' everything is not a fad , it's a warning to every brand that thought AI was a selling point.
7/19/2026You're No Longer the Customer. The AI Shopping Agent Is.
42% of consumers now use AI to shop. HBR's headline says it all: 'Traditional Marketing Doesn't Work on AI Shopping Agents.' When a machine decides what to buy, everything , branding, pricing, positioning , has to change.
7/19/2026