#Marketing
The Great Exhaustion: Why Consumers Are Canceling Everything
Subscription cancellations are at record highs. Brands are preparing for 'The Great Exhaustion' of 2026. Consumers are overwhelmed by content, choice, and the constant pressure to buy. The response is not selective , it's wholesale cancellation.
7/19/202636% of Americans Have Punished a Brand for Using AI. The AI Washing Backlash Is Real.
A 2026 study found that over a third of consumers have actively avoided a brand for using AI. TechCrunch reported 60% find AI claims a turnoff. The backlash against 'AI-powered' everything is not a fad , it's a warning to every brand that thought AI was a selling point.
7/19/2026The EU Is About to Ban the Dark Patterns That Made You Addicted
The Digital Fairness Act is the most significant regulation of manipulative UX ever passed. Confirmshaming, roach motels, forced continuity , the tricks that built billion-dollar companies are about to become illegal. What happens when the architecture of addiction is banned?
7/19/2026You're No Longer the Customer. The AI Shopping Agent Is.
42% of consumers now use AI to shop. HBR's headline says it all: 'Traditional Marketing Doesn't Work on AI Shopping Agents.' When a machine decides what to buy, everything , branding, pricing, positioning , has to change.
7/19/2026De-Influencing Is the Most Dangerous Trend in Marketing Because It's True
When influencers make more money telling people not to buy things than telling them to buy things, the entire consumer economy has a problem. The underconsumption core trend is not a fad , it's the first honest thing to happen to marketing in decades.
7/19/2026The Wellness Industry Is Making You Sick
The wellness industry doesn't sell health. It sells the anxiety that you're not healthy enough, and then sells you the cure.
5/31/2026Dating Apps Are Not Designed to Find You Love
Tinder makes money when you're on Tinder. A relationship is, from their perspective, a customer you lost.
5/31/2026How Loneliness Is Being Sold Back to You
The app doesn't want to cure your loneliness. A cured customer is a lost customer.
5/31/2026